Tor / Forge work
COPYWRITER, ADVERTISING AND PROMOTIONS
Tor Books is one of the the top publishers of science fiction and fantasy (and has won the Locus Award for Best SF Publisher 33 years in a row, and counting). The company also publishes books under its Forge, Orb, Tor Teen, and Starscape imprints.
As the copywriter for the Advertising and Promotions department, I was the point person for any copy need coming from the advertising, marketing, editorial, production, and sales departments.
Bookmarks and postcards to promote one of Forge’s top-selling titles. Our first goal for our larger authors was to develop their brand. As copywriter I got to kick off that process in words, keeping in mind what the editors and publicists wanted to highlight. As an author’s popularity and catalogue grew, it was my responsibility to maintain and update their brand with new quotes and information.
A booklet to raise interest in the next book in Brandon Sanderson’s Stormlight Archive series. My work on the project included managing the copywriter, combining all the text we wanted to use, coordinating with the designer on the appropriate layout of the booklet, and proofreading the project before it went to print.
A doorhanger to spread the word about a new series by David Lubar, featuring a decomposing boy as the protagonist.
A Teacher’s Guide used to promote the Tor Teen version of Ender’s Game. It remains one of Tor’s top-selling titles, and there was a new push when the motion picture was in production.
